About us

Bridging traditional agriculture and digital opportunity

Digital finance, markets and knowledge for farmers, women and youth across East Africa.

Who we are

Transforming rural economies with technology that fits

Through VSLA digitization, the Agri-Trade marketplace, and knowledge platforms like NOVA BOX, we enable smallholders, women, and youth to access finance, reach buyers, and build skills—with real-time data from our Market Information System (MIS) powering better decisions.

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Young farmers drying coffee beans on raised beds in the Kenyan highlands

Real-time data, trusted partners and scalable technology sit at the heart of our work.

Our purpose

Vision and mission

Our vision

A world where every farmer and rural entrepreneur can access finance, markets, and knowledge through inclusive technology—reducing poverty, strengthening resilience, and scaling sustainable growth across Africa and other emerging regions.

Our mission

To empower farmers, women, and youth through digital solutions that integrate finance, markets, and knowledge—driving sustainable livelihoods, financial inclusion, and community resilience where it matters most.

Why we exist

The challenges we address

Smallholder farmers and rural entrepreneurs often face fragmented supply chains, limited market access, and exclusion from formal finance. Over two-thirds of farmers lack access to digital marketplaces; women-led groups and youth struggle to scale. We exist to close these gaps with technology that fits local context.

Our approach

How we work

Inclusive by design
Built for smallholders, women and youth, including those with limited connectivity: NOVA BOX content works offline.
Driven by data
Real-time market information across 48+ value chains informs pricing, planning and lending decisions.
Partnership-led
We work alongside banks, SACCOs, cooperatives, NGOs and governments to reach communities at scale.
Locally rooted
Based in Nairobi and built for East African realities: local value chains, mobile money and community savings groups.

Rolling green farmland in the East African highlands

Where we work

From Nairobi to East Africa and beyond

We operate from Kenya and serve partners and communities across East Africa. Our ambition is to scale proven models into other African markets and beyond, in partnership with governments, development agencies, and the private sector.